The irresistible rise of the Smartphone
Category World
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I have said this before but the potential for Smartphones is huge - 4 billion people on our planet have mobiles/cellphones while only around a paltry 2 billion have a PC, at the same time IBM's Institute for Business Value predicts a massive shift to internet access via mobile devices (they estimate 1 billion mobile web users by 2011). This move to mobile internet use also ties in with a change in people's internet usage - increasingly they are using online time to communicate using social software, not just to find info.
So there is a lot to play for and thus a lot of new Smartphones aimed right at that market.
With all this activity it is worth considering that in this sector BlackBerry is still the one to beat. According to ITProPortal there are over 21 million BlackBerry users worldwide which means that RIM's back-end infrastructure is dealing with 4 terabytes of data every hour - that's an impressive proven user base.
More than that in my view BlackBerry still leads the pack of Smartphones when it comes to corporate use. The reason? Well we can talk about the pros and cons of individual devices but for corporate use the key for me is administration. BlackBerry gives you the ability to centrally administer your BlackBerrys right down to functionality on an individual device. I know - admin is dull - but when you run a stable of devices day-in day-out then effective admin is vital.
Bookmark :
I have said this before but the potential for Smartphones is huge - 4 billion people on our planet have mobiles/cellphones while only around a paltry 2 billion have a PC, at the same time IBM's Institute for Business Value predicts a massive shift to internet access via mobile devices (they estimate 1 billion mobile web users by 2011). This move to mobile internet use also ties in with a change in people's internet usage - increasingly they are using online time to communicate using social software, not just to find info.
So there is a lot to play for and thus a lot of new Smartphones aimed right at that market.
With all this activity it is worth considering that in this sector BlackBerry is still the one to beat. According to ITProPortal there are over 21 million BlackBerry users worldwide which means that RIM's back-end infrastructure is dealing with 4 terabytes of data every hour - that's an impressive proven user base.
More than that in my view BlackBerry still leads the pack of Smartphones when it comes to corporate use. The reason? Well we can talk about the pros and cons of individual devices but for corporate use the key for me is administration. BlackBerry gives you the ability to centrally administer your BlackBerrys right down to functionality on an individual device. I know - admin is dull - but when you run a stable of devices day-in day-out then effective admin is vital.
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